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FRZE
FRZE is a conceptual project, in collaboration with Maddie Luther and Leo Ye, that reimagines the high-protein, freeze-dried food space by bridging the gap between convenience and gourmet quality. Designed for outdoor adventurers and health-conscious individuals, the freeze-dried products combine globally-inspired recipes with clear, nutritional labeling. The project showcases a commitment to nutrient dense and elevated culinary design, transforming standard, shelf-stable meals into a premium, appetizing experience.
Materials created for this project involve a logo, package design, and high quality images to help represent the values of FRZE.
Brought to Life
For this project, a trip along the McKenzie River trail in Oregon with some friends and furry pal Murphy was the perfect opportunity to capture the logo and package design in action. Using my own photography, these photos help elevate the package design and create the visual feel of the conceptual brand FRZE.
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